Cyber Kyoto Laboratory of The Kyoto College of Graduate Studies for Informatics (KCGI), the registry (administrator) of the top-level geographical name domain ".kyoto" bearing the name of "Kyoto", held the third and final session of "[.kyoto] SEO (Search Engine Optimization) Measures for Beginners " (same content on both days) on June 16 and 17, 2017, at KCGI Kyoto Ekimae Satellite (Supported by Kyoto Prefecture, Kyoto City, Kyoto Chamber of Commerce and Industry, Kyoto Association of Corporate Executives, Kyoto Industrial Association, Kyoto Federation of Societies of Commerce and Industry, Kyoto Federation of Small Business Associations, Kyoto Industry 21, Kyoto Advanced Technology Research Institute, Kyoto Information Industry Association, KBS Kyoto, and Kyoto Shimbun) . The theme of the final session was "Internal SEO Measures" and "External SEO Measures," and the lecture was delivered by Yuki Maeda from the co-host company imatrix corp.
Mr. Maeda pointed out that as the basis of SEO measures, it is necessary to create interesting content with an easy-to-understand structure that takes users into consideration, and to continue persistent measures against evaluation items. As for external SEO measures, he said that having external websites link to the site will enhance the evaluation of the site. However, he explained that Google implemented the Penguin Update in 2012 to penalize sites that only post links to other sites because of the prevalence of such sites. In terms of internal SEO measures, he explained that Google has a system called "crawlers" that patrols the Internet to evaluate sites, and that among the more than 200 evaluation items, "appropriate page titles," "optimizing meta descriptions", "optimizing heading tags", "displaying sitemaps on websites", "optimizing breadcrumb lists", and "creating a site map" are among the most important. He also emphasized the importance of creating a Sitemap.xml file and sending it to Google to guide its crawlers, as well as making effort to create easy-to-understand URLs. Participants asked questions such as, "SEO measures are designed to increase search rankings, but are there any methods to reduce rankings?” And expressed their expectations for future seminars to be hosted by the Cyber Kyoto laboratory.
KCGI Cyber Kyoto laboratory's " [.kyoto] SEO (Search Engine Optimization) Measures for Beginners " has completed all of its sessions, with the first session on Friday, April 21 and 22 on the theme of "SEO" and "Access Status Analysis", the second session on May 19 and 20 on the theme of "Keyword Analysis," and this third session.
